Quick verdict

Choose Ro if you want to see exactly what each strength costs before you start; its published prices begin at $2 for 20 mg sildenafil. Choose Hims if you want more formats (chews, mints, 2-in-1 plans) and like a single monthly plan; its generics start at $22–$24 a month.

Side by side

HimsRo
Generic sildenafil (Viagra)From $22/mo (plan)$2–$10 by strength (20–100 mg)
Generic tadalafil (Cialis)From $24/mo (plan)$11 (5 mg) – $44 (10/20 mg); daily $8
Brand-name Viagra / CialisNot shown on ED pageViagra $90; Cialis $20–$80
ChewablesSildenafil & tadalafil chews, 3-in-1 Hard Mints (from $30/mo)Daily Rise Gummies ($69–$89/mo)
Combination products3-in-1 pill, 2-in-1 'Sex Rx +' plans ($35–$39/mo)Ro Sparks (sildenafil + tadalafil, $12/dose)
Compounded products?Yes — chews, mints and combosYes — Sparks and Daily Rise
Price transparency'Starting at' monthly pricesFull per-strength list
ShippingFree, discreetFree, discreet
Published prices and terms from hims.com and ro.co. See each review for sources.

Who should pick which

Choose Hims if…
  • You want chews, hard mints or a 2-in-1 plan (for example ED plus climax control)
  • You prefer one predictable monthly charge
  • You like having the widest menu to switch between
See Hims
Choose Ro if…
  • You want to compare exact per-strength prices before taking a quiz
  • You want generics and brand-name Viagra or Cialis on one price list
  • You're considering a daily low-dose tadalafil
See Ro

The one-sentence difference

Ro prices by the dose; Hims prices by the plan. Ro’s pricing page lists every strength of sildenafil and tadalafil with a dollar figure next to it. Hims’s ED page lists each product with a “starting at … /mo” price that depends on the plan you pick.

Neither approach is a trick. They just make different things easy: Ro makes comparing easy, Hims makes subscribing easy.

Comparing price fairly

Because the two services frame prices differently, the only honest comparison is price per dose:

  1. On Ro, the per-strength price is already close to that, but check the dose count and shipping frequency at checkout, because Ro notes the total varies with both.
  2. On Hims, take the plan price and divide by the number of doses in the cycle shown at checkout.

When I compare these two, I write both numbers on a sticky note before entering any payment details. It takes two minutes and it’s the only way the comparison means anything.

Formats: pill, chew or combo

If you just want a plain generic pill, both have it. If you want something else:

  • Hims has the bigger menu: sildenafil chews, tadalafil chews, 3-in-1 Hard Mints, a 3-in-1 pill and daily 2-in-1 plans.
  • Ro keeps it tighter: its Sparks (two drugs in one dose) and a daily tadalafil gummy.

All of those non-generic formats, at both companies, are compounded, meaning they are not FDA-approved. That’s not automatically bad, but it’s worth knowing.

A third option worth knowing

If chewing is the whole point, BlueChew is built entirely around chewables. See Hims vs BlueChew and Ro vs BlueChew.

Full reviews

Hims

Best for: Combination plans and chewable options

The widest menu: generics, flavored chews and 2-in-1 combinations, sold as monthly plans with "starting at" prices.

  • Generic for Viagra (sildenafil) from $22/mo FDA-approved generic
  • Generic for Cialis (tadalafil) from $24/mo FDA-approved generic
  • Sildenafil Chews from $30/mo Compounded
Checked on hims.com · Oct 27, 2026

Ro

Best for: Seeing the price before you start

Publishes a full price list by strength, including generic sildenafil from $2 and branded Viagra and Cialis.

  • Sildenafil (generic Viagra) $2 (20 mg) – $10 (100 mg) FDA-approved generic
  • Generic for Cialis (tadalafil, as needed) $11 (5 mg) – $44 (10/20 mg) FDA-approved generic
  • Daily generic Cialis (tadalafil) $8 daily dose (2.5 or 5 mg) FDA-approved generic
Checked on ro.co · Oct 27, 2026

Frequently asked questions

Is Hims or Ro cheaper for ED?

It depends on how you buy. Ro publishes per-strength prices — generic sildenafil from $2 for 20 mg — while Hims lists monthly plans starting at $22 for generic Viagra. To compare fairly, work out the price per dose on each checkout screen: plan price divided by doses per cycle.

Do Hims and Ro sell the same medication?

Both sell FDA-approved generic sildenafil and tadalafil. Beyond that their menus differ: Hims leans into chews, mints and 2-in-1 plans; Ro also lists brand-name Viagra and Cialis, plus its own Ro Sparks and Daily Rise Gummies. Those branded house products from both companies are compounded.

Which is better, Hims or Ro?

Neither is better for everyone. Ro suits people who want to see prices up front and compare generics against the brands. Hims suits people who want more formats and combination plans. A licensed clinician at either service decides what's appropriate for you.

Sources

  1. Hims — Erectile dysfunction treatment
  2. Ro — Pricing
  3. Ro — Erectile dysfunction treatment
Written by
Mimosa · Consumer researcher, not a doctor

I read the pricing pages, subscription terms and fine print that most people skip, then lay it out plainly so you can decide in minutes. I'm not a doctor and I don't give medical advice.